Bleach London Reincarnation Mask

bleach london reincarnation mask review

Bleach London is the hair brand which seemed to wash over social media quicker than a blue rinse on your granny. They almost appeared from nowhere, but soon got everyone lusting after 'awkward peach' hair with their 90's grunge-esque packaging and sassy hair colour names. Deriving from a London based salon which specialises in hair colouring, their tagline according to the God's of Google is 'Life's a Bleach and then you Dye' - Oh I do love a good play on words.

Because my hair isn't bleached and I'm not really in to any hair shades wackier than a red toned orange, I haven't really been that inspired by the impressive hair dye range available. If I was still between the ages of 17-21 I would have been all over them like a rash, but my last crazy hair dye experiment circa 2003 ended in 3 weeks of turmoil over a green toned blue I managed to screw my hair over with. I have eyed up the Bleach London dye range in my local Boots several times, but only to longingly sigh at the branding alone. 

Thankfully, for those of us who don't want to experiment with 'fashion' coloured dyes, Bleach also have a range of hair care products too. Yipee! You can browse them all online at Boots here  and they include a variety of shampoos, conditioners and toning products. On a recent trip to town I picked up the Reincarnation Mask, after seeing it's praises being sung through the beauty blogging grapevine. Setting me back £6 I did feel a little bit disgruntled, but this is mainly because I'm cheap and also because I'm quite sceptical when it comes to product hype.

So, is it as good as *they* say? Well, yeah, it's alright. It smells good, it smooths through your hair really nicely, it leaves your hair feeling super soft. It seems to diffuse fly aways and overall makes the condition of your hair look a little bit sleeker, without looking greasy and feeling weighed down. Enriched with sunflower seed extract and micro wheat proteins it also claims to help your colour to last longer. Although saying that, the healthier your hair is, the longer the colour will last anyway. I've been using the Reincarnation Mask around every 2-3 washes and so far my hair feels quie good. Usually after using a more potent conditioner for a while I'll start to feel like there's a residue on my hair, but so far so good. 

My main criticism of the product is the packaging. Whoever thought a shiny, silver tube of hair product with a screw on lid was a good idea has clearly never tried to apply a product to themselves in the shower before. As soon as you try and pick it up it slips straight out of your hand, so you have to make sure you have a towel to hand to dry your hands after the shampooing stage. Because the tube is so awkward you have to kind of squeeze it from half way down instead of from the end, which is probably going to leave a lot of wasted product in the tube as well when you've finished. This has annoyed me so much that I've just given up and emptied as much as I can in to a separate pot to make it easier to use without the faff.

Over all an alright product for just over a fiver and probably worth the investment if you have dyed hair and some patience to use it.

You can get the Bleach London Reincarnation Mask online here or in your local Boots store.

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10 Comments:

  1. I've seen loads of people go on about this, but then I saw the results of the dyes and not gonna lie they looked shite. Been avoiding this brand ever since. The packaging makes it look like those tiny little conditioners that you get in boxes of hair dye, maybe that's what they were going for?
    I might give this ago if I ever start messing about with my hair again, but I can buy a huge tub of coconut oil for the same price and that seems to work just as well as any hair conditioner I've used.

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    1. Ah it does look like the conditioner in hair dye haha! I think the dyes are good if you have peroxide white hair, but otherwise they lack a little by the looks of it. I'm a sucker for branding tho! Coconut oil always seems too heavy for my hair and I ccan never wash it out!

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  2. I really like thr mask - it leaves my hair feeling in such good condition but the packaging does my bloody nut in and is why I wouldn't repurchase. Once you use up like half the squeezed tube becomes like a weapon - with sharp edges that could take someones eye out. Oh and it HURTS to try squeeze out more even though you know there's more left. I know silver looks nice and swish, but practical it aint, jeeez.

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    1. I'm glad you agree about the packaging being awful! Much easier to use once squeezed in to a tub tho. But not convinced I'd buy it again.

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  3. The packaging is awful for this product, but I owe it a debt due to keeping my hair on my head as I'm a bleach addict. I like how it has a soothing effect on the scalp if you've just freshly bleached your roots. I prefer the mini tubes you get inside the Bleach kits, despite being the same design they're easier to use in miniature form with far less waste.

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  4. I tend to not go all the way up to my roots with intensive conditioners as they make my roots greasy! Yeah smaller ones are so much easier to handle!

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  5. Haha, I said almost the same thing when I reviewed this last year (http://wp.me/p3LG6X-iJ) What idiot thought a shiny silver tube was wise in a shower situation?! Also, the smell is nice but it wasn't really worth the price for me.

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    1. You can get *better* conditioners for the price, but I do like how it doesn't weigh my hair down.

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  6. I keep being tempted by this every time I go to Boots, but the daft packaging always puts me off! The ends of my hair are completely fried from bleach though so I think I will give it a go, but just decant it straightaway into a little tub.

    Lucie |*| www.hummingbirdandtherose.com|*|

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    1. yeah, that's your best bet! It's alright, not brilliant, but worth a go, I've heard really good things elsewhere off bleached haired folk haha.

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About Hello Terri Lowe


A UK Beauty, Lifestyle and Food blog, based in Staffordshire, you can also expect to see reviews of places around the country. Often spotted in Manchester during a day job of Community Management for a PR Agency, you can expect to see a little bit of everything from festivals to food and everything in-between. When not blogging, you can find me having a nice sit down with my cats, Stevie and Kitty, or enjoying a fine cup of coffee. Don't forget to take a look at my 'about' page if you're interested in collaborating on any exciting opportunities!



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