Bleach London is the hair brand which seemed to wash over social media quicker than a blue rinse on your granny. They almost appeared from nowhere, but soon got everyone lusting after ‘awkward peach’ hair with their 90’s grunge-esque packaging and sassy hair colour names. Deriving from a London based salon which specialises in hair colouring, their tagline according to the God’s of Google is ‘Life’s a Bleach and then you Dye’ – Oh I do love a good play on words.
Because my hair isn’t bleached and I’m not really in to any hair shades wackier than a red toned orange, I haven’t really been that inspired by the impressive hair dye range available. If I was still between the ages of 17-21 I would have been all over them like a rash, but my last crazy hair dye experiment circa 2003 ended in 3 weeks of turmoil over a green toned blue I managed to screw my hair over with. I have eyed up the Bleach London dye range in my local Boots several times, but only to longingly sigh at the branding alone.
Thankfully, for those of us who don’t want to experiment with ‘fashion’ coloured dyes, Bleach also have a range of hair care products too. Yipee! You can browse them all online at Boots here and they include a variety of shampoos, conditioners and toning products. On a recent trip to town I picked up the Reincarnation Mask, after seeing it’s praises being sung through the beauty blogging grapevine. Setting me back £6 I did feel a little bit disgruntled, but this is mainly because I’m cheap and also because I’m quite sceptical when it comes to product hype.
So, is it as good as *they* say? Well, yeah, it’s alright. It smells good, it smooths through your hair really nicely, it leaves your hair feeling super soft. It seems to diffuse fly aways and overall makes the condition of your hair look a little bit sleeker, without looking greasy and feeling weighed down. Enriched with sunflower seed extract and micro wheat proteins it also claims to help your colour to last longer. Although saying that, the healthier your hair is, the longer the colour will last anyway. I’ve been using the Reincarnation Mask around every 2-3 washes and so far my hair feels quie good. Usually after using a more potent conditioner for a while I’ll start to feel like there’s a residue on my hair, but so far so good.
My main criticism of the product is the packaging. Whoever thought a shiny, silver tube of hair product with a screw on lid was a good idea has clearly never tried to apply a product to themselves in the shower before. As soon as you try and pick it up it slips straight out of your hand, so you have to make sure you have a towel to hand to dry your hands after the shampooing stage. Because the tube is so awkward you have to kind of squeeze it from half way down instead of from the end, which is probably going to leave a lot of wasted product in the tube as well when you’ve finished. This has annoyed me so much that I’ve just given up and emptied as much as I can in to a separate pot to make it easier to use without the faff.
Over all an alright product for just over a fiver and probably worth the investment if you have dyed hair and some patience to use it.
You can get the Bleach London Reincarnation Mask online here or in your local Boots store.