What Is Domain Authority?

If you follow me on Twitter, you will have seen multiple tweets on the search for bloggers to work with in my day job as an SEO Executive. Although people probably assume that SEO Executives spend all day searching for bloggers and working with them, you'd be surprised to learn that it probably accounts for around 30% of the over all job. The rest of the time is spent improving on-page metrics for brands, keyword planning and research, reporting using Google Analytics and soooo many other factors I can't even begin to explain.

what is domain authority and how can I improve my DA on Hello Terri Lowe blog.


But I digress.... Let's get back to the point. One thing we need to be aware of when working with bloggers is the Domain Authority of the site.


But what is Domain Authority?

Domain Authority is basically how influential your website is to Google and is one of many factors search engines consider when it comes to ranking your site. It takes three factors in to account: age, popularity and size of your domain. It's very hard to manipulate your Domain Authority and it's measured from 0 - 100. 

Age is a given. So if you bought your domain name around a day ago, you're not going to have any domain authority yet. It takes around 6 months at least to build up any domain authority at all really.

Popularity is measured by how many other sites are linking back to your site. If a trusted website is linking back to you, then Google will see your site as being of value and relevant. But this is where you have to be careful. Don't go trying black hat SEO techniques in a bid to try and increase your DA. Google is savvy to that shit and will penalise your site if it picks up on any spammy ways to try and manipulate links.

Size of your domain refers to the amount indexed pages you have on your website (indexed pretty much just means how many pages Google has indexed to pick up). The more pages you have the more Google can think 'Hey! This site is creating loads of dead good, quality content around relevant subjects, let's give it some brownie points!'


What is a 'Good' Domain Authority?

The general rule of thumb in the world of SEO is that you look for blogs to link build with who have a DA of 20 or above. It's just the way the cookie crumbles I'm afraid. There's no point sending out 10 products to bloggers who all have a DA of 1.

If links to a website are being linked from multiple low authority sites Google might think that it's a black hat technique, especially if the links go live all within a short space of time. Another reason is that for every 10 x DA1 blog you use, you could just use 1 x DA20 blog really. So the cost for blogger outreach in general is a bit lower.

I've had a few bloggers contacting me from my shout outs on Twitter with low Domain Authority and I always just ask them a few questions to find out why it's low. In some cases it has been that the blog has been using a blogspot.com URL and transferred over to an own domain. Although it doesn't happen straight away, the authority you have built up on the old URL will eventually transfer over. It might not be all of the DA, but it will be a good chunk so all is not lost.

Another thing I've noticed is that people with blogspot.com or wordpress.com URL's see that their DA is about 97 and assume it's a good thing. For SEO purposes it's not great as it means it's not from a separate root domain. This just means that if an SEO Executive uses 10 bloggers all hosted on a blogspot.com URL, the value of the links isn't as great because they are all stemming from one root domain. But if they were all custom/own domains each one would add to the influence separately. So even though your blog may be amazing (and quite often they are!) it can be a shame if your URL is holding you back slightly from some great campaigns. 


How Can I Improve My Domain Authority?

There are a few ways to help improve your DA, but don't for the love of God try and manipulate it by using spammy techniques.

Guest Posting is quite a good way to improve your Domain Authority. This is why you probably get 100000 emails a week from companies asking to guest post on your blog. Why not try it the other way round and approach companies with an idea to write on their blog. You'd be surprised how many websites have 'Write For Us' schemes! And sometimes they have incentives like vouchers for doing so if your post is published. You can also exchange guest posts with fellow blogging friends to not only increase DA, but also get your blog out there to new people!

Commenting on other blogs can also help towards DA sightly. This doesn't mean that you should go around spamming fellow bloggers with useless comments linking back to your own site. But make worthwhile comments and spend time on other blogs. If you're leaving a real comment in reply to the post most bloggers don't care or mind if you sneak your link in with it.

Update your blog regularly, but not *too* regularly. Leaving your site dormant and not posting for months on end isn't going to be great for your DA, but sometimes posting too regularly can be off putting too. If a blog has a classic layout where you scroll down the page for posts, some companies may think that their product will become diluted within the content and not be on the front page of your blog for long enough for people to notice (although that's SEO discretion of course). I'm sure if Google found a site updating 100 times a day it would probably seem a bit weird, so try not to post more than once per day or every other day.

Basically: The higher your DA = The more influential your site is to Google = The more valuable a link on your site will be.

You can check your Domain Authority by using Open Site Explorer HERE.

There's a million other factors to take in to account, but Domain Authority is something I always get questions about, so this sums it up as simply as possible.

If there's anything else you'd like to know, ask in the comments section below!


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24 Comments:

  1. This is so helpful, thanks for sharing! I'm really trying to clue up on SEO and Domain Authority is something I have been a little confused by. I have a DA of 18 and then a Page Authority of 25/100 - what does Page Authority mean and is it better to get up to 100/100?
    Thanks so much, Steph x
    www.stephstyle.com

    ReplyDelete
    Replies
    1. Realistically, getting your blog DA and PA to 100 isn't that possible. Even sites such as Twitter and Google have PA's of 97 although their DA is 100. This is because they're so hugeeeee.

      It's easier to get your DA between 20-30 than it is to get it higher. Sites like British Beauty Blogger who are well established and been around for years have DA's between 40-50 generally.

      Page Authority is slightly different and reflects the individual pages on your site. The higher the PA on certain pages means that that individual page should show higher on search engines.

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  2. Whenever I check my Google Analytics I get annoyed that I have what appear to be spam sites linking to my blog and sometimes they make up a reasonable proportion of my daily views. Does this look bad on me at all with regard to my DA (which is 22) and if it does do you know of any way to try and stop them/block them? x

    Becky @ The Little Blog of Beauty

    ReplyDelete
    Replies
    1. As long as there's not too many links from these sites they shouldn't have too much of a detrimental effect. It probably depends on the ratio you have compared with legitimate sites, so maybe some guest posts and button swaps would help to de-saturate the amount. The only way to stop them is to contact the web administrator and ask them to remove it or submit a disavow request to google here: https://www.google.com/webmasters/tools/disavow-links-main

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  3. FAB post Terri! I started checking my DA/PA a few months ago and it's fun to see it go up a couple of poins every few months. Feels like it takes foreverrrr though!

    And I did have a couple of months where for some reason it went down. Any idea why that would happen? xx

    Little Miss Katy | UK Lifestyle Blog

    ReplyDelete
    Replies
    1. It could be for a variety of reasons, and it does tend to fluctuate quite a bit sometimes! Usually it's something like the websites which link to your site have seen a decrease in their DA which would have a slight knock on effect. Google can also alter it's goalposts when it likes, so it might be something within their algorithm which impacted your DA. As long as it's not going from like, 45 to 10 I wouldn't worry!

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  4. One thing to add about low DA is that if you are blogging well it WILL come and get stronger. This also does mean that many SEOs can be willing to work with people with lower DA if they can tell the domain is relatively new but you are putting out good content.

    Also a lot of PRs don't look at it, and often may go "well they have low DA but 20,000 followers on instagram". Etc etc.

    www.thebeardedbakery.com

    ReplyDelete
    Replies
    1. Oh yeah I was speaking from a purely seo point of view. when I worked in PR it was more about the images, social, content etc whereas seo you're looking at a much more technical side of it. And of course, blogging well = age, size and people linking back to you, it all comes hand in hand really!

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  5. This was a really interesting post - thank you! I would have had no idea to check my DA. Glad to say it's 20 exactly so I'm not doing too badly. :)

    Sorcha x Bright Field Notes

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  6. this was so interesting, I had no idea about any of this! It looks like I have a DA of 24 and a PA of 34, I'll definitely keep an eye on these numbers from now on and see if they change :) Really informative post! xx
    www.beautiful-solutions.co.uk

    ReplyDelete
  7. This was so useful and I actually understood it all. I've read so many post about SEO or what have you and not really understood everything. Please do more posts like this!

    Nadia
    The Girl Who Looks Like a Cake

    ReplyDelete
  8. This explains it so clearly! Hoping loads read this, would definitely help out from the blogger approach side of things!

    North of London

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  9. Thank you for this post, I have to admit I hate absolutely no idea what the difference between DA and PA were, nor how to check either of them. I decided quite a while ago that because my blog is just a hobby, I didn't want to switch over to another domain, but people still keep telling me I should.

    ReplyDelete
  10. Just stumbled across this post and it's really useful. I'm trying to learn more about SEO and DA, so thanks for posting!

    ReplyDelete
  11. Hi :)
    Thank you so much for this post, this is so helpful, I've really learnt a lot about domain authority.
    Clementine xx
    Clemloves

    ReplyDelete
  12. I've been blogging now for 2 years and I am still learning so much new stuff, like about this. Thanks so much for putting it so clearly! I have recently brought my own URL and have stepped away from my blogspot.com so I think I'll come back and check my DA in a few months before I start trying to take my blog to the next level. Thanks again
    http://www.emmajessica-chatterbox.co.uk/

    ReplyDelete
  13. Thanks for the fab post, I've been trying to clue up on SEO and DA as I have no idea when it comes to it so it's been super helpful!

    I've just checked on the website you provided and my DA is 73/100 and my page authority is 29/100 is that good?

    Danielle x
    | Student to Staff Nurse |

    ReplyDelete
  14. Improving Domain Authority is proving very difficult task for me, I was wondering how, Domain authority 40 can be achieved.

    But recently getting help from many experts, so now I am focusing on tips which can increase DA,

    Although, I have a question here, Will High DA means my ranking will be good? or it's just a waste?

    Regards,
    Rubel

    ReplyDelete
  15. Hello,

    I have been trying hard to increase domain authority of my blog, but even after working for few months, I haven’t seen any improvements.

    So, where I am going wrong? Does I need to create links in bulk to get high Domain Authority?

    If yes, then How many links to need to get?

    I am not sure what to do.

    looking for quick response.

    ReplyDelete
  16. Hi

    I am reading a lot of posts regarding domain authority, because i want to improve my domain authority quickly in order to attract advertisers.

    Buy I am not finding it easy as I am not able to know, why I am not improving.

    Anyways, I have one question, Whether the links from bookmarking sites help in improving domain authority or not?

    I have build many links from Bookmarking and Profile sites, whether it helps?

    ReplyDelete
  17. Hello,

    Great Post Indeed!

    But recently I have heard that, the algorithm used by Moz to calculate Domain Authority is dying and giving many false results. Many bloggers are saying that, blogs Penalized by Google has High Domain Authority.

    So, My question is, Is it correct that, DA is dying? or it is just a to keep spammers away from Domain Authority?

    ReplyDelete
  18. Hi,

    I am Linda, I own number of websites and I have hired people for SEO of all those sites, but Lately I myself learning something about technical stuff, which can help me handle my site son my own and latest i learned about Domain Authority and I have been working on it in past few months.

    But despite having good internal Linking and god content, Most of my sites Domain Authority is around 15-20 which I think is not good, as I love to attract more advertisers and without having Good Domain Authority, it is tough to attract high paying advertisers.

    So, what basically, I want to ask here, is there any way to increase Domain Authority quickly, I mean in 2-3 Months?

    ~ Linda

    ReplyDelete

Thanks for the comment!

About Hello Terri Lowe


A UK Lifestyle, Food, Beauty and Music Blog, based in Staffordshire, you can also expect to see reviews of places around the country. Often spotted Manchester or Birmingham at the weekends, you can expect to see a little bit of everything from festivals to food and everything in-between. When not blogging, you can find me having a nice sit down with my cats, Stevie and Kitty, or enjoying a fine cup of coffee. Don't forget to take a look at my 'about' page if you're interested in collaborating on any exciting opportunities!


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