You occasionally used AltErnATe CaPs and felt so edgy you cried in to your latest mix CD.
And when the guy from Killswitch Engage(?) did a parody of them.
Before blogging and status updates, people used to do these things bulletins where you could do quirky little quizzes about your favourite bands and songs. Groups tried to be a thing, but they just never really worked out in the end.