It’s very simple to use, I have simply been washing my hair as usual and using this as either a rinse or treatment afterwards. I left it on for around 10 minutes in the image below and as you can see it has revived the red and also made the lighter dip dye colour a bright red tone. The tube will last a good while as you only need a large blob to cover all your hair and a little less if you use it as a quick rinse. It’s a lot less hassle over all than the Directions pots and a really quick way to achieve a vibrant red tone again. You can see the colour result in a different light on this video blog post.
The product retails for £11.99 and you can see and buy the whole range from keepmeinspired.co.uk. Although I do really like the colour result and the ease of use compared to other similar products to keep my red hair fresh, I would love it to last a little longer. It looks so vivid after application but after one wash my hair fades straight back to the colour/shade it was before. This may be due to the years of abuse my hair has suffered though so some colours and treatments don’t work the same on my hair as they would on others. I also used it on Friday when I wanted to wear my hair extensions, this is where the washing out after one wash is a great advantage as now I want my dip dye for the weekdays I have just washed my hair back to that! Then at the weekend I still have the option of some super long locks.