The best bit of this is that even though the retail price is £11.99 (but I got it for £8.99 in Superdrug on offer) there is no waste at all and it’s a lot more cost efficient for me personally than buying a £5 box of dye every 6 weeks. This should last me a good while indeed and stop me having scruffy roots, as I’m a lot more inclined to retouch them more often! The range of colours right now is quite minimal, but I often find that with new types of dye’s on the shelves and I’m hoping they will expand and have a few more intense reds in the future as I’m pretty sure this a concept that will stick around for a while. As for making hair feel conditioned or silky I can’t really comment as I only did the roots, but the formula doesn’t have any indication it would be too bad for the hair and it does come with 6 weeks worth of intensive conditioner. I used L’oreal Preference Mousse Absolue in shade 556 Rich Burgundy Red which is a fine match for my hair right now. And comes out a touch dark than the main red base which you have seen in recent pictures!
I’ve written about foam hair dye’s a few times on my blog, but always draw the conclusion that they are simply a pointless fad. When compared to regular home colourants I don’t really understand why anyone would favour them over a usual one, unless they were on a good offer in Boots. Although saying that, the Nutrisse foam hair colourant was OK in terms of coverage and final outcome. I’ve dyed my hair red at home for nearly 10 years now so I do like it when a new product comes out, and when I saw the advert for the L’oreal Preference Mousse Absolue on the TV I have to admit it caught my eye. Since having dip dyed hair I find it a complete waste when I come to dye my roots as I literally throw more than half the dye away! This often puts me off doing them as it’s a waste of a good fiver a time and frankly get’s on my nerves. The new reusable foam dye from L’oreal though is a complete game changer in my opinion though. And so simple to use!!
It’s basically a very simple idea, executed in a brilliant way. In the box you find a handy little contraption which looks like two gas canisters, these contain two liquids that when bought together develop in to a mouse. The beauty of it is that with the trigger at the top it only mixes what you actually use. This is perfect for me to just quickly touch up my roots in a really convenient way. You click the lid in to place and go – as simple as that! Press the trigger keeping the bottle up right and you’re good to go. I literally squirted it through my roots, rubbed it in, left it for 30 minutes, washed out – and my roots were done. No more! No mess! No waste! The mousse distributes into my hair effortlessly and a little does go a long way.