Why Has My Domain Authority Dropped?

Google: Master of the internet, slayer of Domain Authority.

So, you’re a blogger and you worked hard as fudge to increase your Domain Authority (still not sure what Domain Authority is? Check this post here), only to go to Open Site Explorer today and find MOZ is telling you that you’ve dropped a staggering amount of places. Whilst it’s natural for your DA to fluctuate up and down throughout the month, mine for example, has plummeted from 28 to 22 – but don’t be disheartened!

First things first – don’t panic about your blog DA dropping.

SEO – Moz – Google – it’s all part knowledge, part guessing game. If anyone tells you they know everything about any of those things they’re lying. It’s constantly changing, constantly updating, constantly evolving. The updates today might make you panic and think OMG I NEED TO LINK BUILD, LINK BUILD, SPAM, SPAM SPAM. QUICK, WHERE’S MY MACBOOK PRO? I NEED TO WRITE 10000000 POSTS RIGHT NOW. 
– But don’t.
It may be a quick win to create a load of content and some may even consider paying for links on other sites, but these won’t work in the long run. Google is all about User Experience, and the value of your blog. Spamming about and writing for the sake of writing will only increase your bounce rate and lack of sharability and in the end Google will be all ‘screw you blooowwwwg, we’re outta here’.

Why has this actually happened?

So, with the latest Mozscape API updates it appears that MOZ simply hasn’t crawled as many sites – they’ve trimmed the fat to speed up the crawling/indexing process to deliver a more credible result. There’s a great deal of links, for example, on Chinese sites which has in the past impacted the website crawling process and delayed the delivery of the MOZ indexing results. To put in to perspective the amount of links the MOZ index picks up each time, you can look at the numbers here.
Why has this particularly impacted bloggers? To be honest, I don’t know and I’m struggling to find any clues online. I’ve found with e-commerce sites the impact has been minimal and in fact, one site at work has maintained it’s authority despite competitors falling.
Domain Authority and SEO is a lot of give, take and influence. It may even be something like your blog has been linked on some Chinese sites, as mentioned above, and they’ve not been picked up this time. Meaning it impacts the DA of your site. But that’s not necessarily bad, as those sites might not have even been relevant in the first place anyway. Swings and roundabouts. Also if the DA of the other sites/blogs you’ve been linked on falls, you will naturally find yours has fluctuated.

Will my Domain Authority get higher again?

Of course. 
As long as you continue to produce quality content continue to be linked back from influential sites. If you’re thinking of writing a guest post for another site, now is the time. Just ensure that it’s relevant to the site it’s going on and they link back to your blog properly. But as mentioned in the first part of the post – don’t get all spammy and go in to panic mode. Just keep an eye on the next 2-3 updates (I’m sure bloggers on Twitter will ensure the world is aware of when this happens) and see if it’s rises back up.
It seems bloggers across the board have been impacted by the index update today, so you’re not alone in the disappointment that all your hard work has seemingly been destroyed over night. Working in SEO and being a blogger, I have ensured that my team at work are all aware of this change and to bear this in mind for their blogger outreach activities! It may be a case of slightly lowering our ‘rule of 20’ DA requirement temporarily, but still ensuring we receive those valuable link backs.
For further reading, Six Out Of Ten have also covered this topic and included a statement from Rand at Moz too, so click here to see that!


  1. May 15, 2016 / 3:28 pm

    Thanks for sharing your experience.. 🙂

  2. June 13, 2015 / 10:37 pm

    This was a really really useful read! My DA isn't anywhere near where it would fluctuate anyway but this is a really informative post, so thank you!!

  3. June 13, 2015 / 8:57 pm

    I recently made a change I should've made a long time ago – bought my own domain. The problem is, the authority of the blogspot domain was 90, the new one has 1 – more than a month later. I don't know much about authority building but I thought that as all links redirect to my new domain, it's authority will get to where the blogspot domain was… Do you have any clue whether this will happen, or do I have to build it up from scratch? You can find me at http://www.maquilab.com if you find the case interesting 🙂

    • June 14, 2015 / 10:24 am

      The good news is, that some of your DA will transfer over in time. usually it takes around 6 weeks but sometimes longer. Have a look on Google about signing up yo webmaster tools and submitting your site. That will help push it a little bit!

    • June 14, 2015 / 10:38 am

      I did that a few days ago so I hope it will speed up things… Thanks!

  4. June 13, 2015 / 1:07 pm

    Thanks for this, mine has dropped along with most people's, boo!

    I have a quick question about links. Should I be limiting the links I include in posts? I've finally learnt not to bother with links to specific items which will soon become dead, but what about links to general well-recognised sites?

    Regarding internal linking, can you ever internally link too much? I always try to refer to a previous post or series but my internal links are currently more than my external links – is this as a 'bad' thing?

    As ever, I understand that SEO is often as much of an art as a science, but I wondered if you could shed some light on this particular aspect

    Thank you!

    • June 13, 2015 / 1:32 pm

      Generally, it's good practise to mark external links as 'no follow' – this is really easy in blogger. If your external (followed) links outweight your internal links it can be slightly detrimental to the SEO of your blog. But not the be all and end all!

      I tend to do it by discretion – so if an SEO company has contacted me I will do a follow link as a courtesy as that's what their purpose of the outreach is.

      PR is generally brand awareness so links aren't as important.

      It's also worth noting that any 'paid for' links (such as blogger selling advertising on the side bar) should be no follow too, as Google doesn't like paid for links as they are classed as advertising and can end up getting your site penalised. (google the interflora SEO drama from the other year!)

  5. June 12, 2015 / 10:10 am

    Thanks! One of mine dropped from 28 to 20 and the other from 12 to 1! I was gutted! This has cheered me up – thanks

  6. June 11, 2015 / 9:14 am

    Thanks for writing this post! I'm so new to all this DA and SEO I'm half tempted to go crawl under a rock and pretend none of this exists/matters. I'm still at the point where I'm like what the hell does all this sorcery mean?! But I'll get there. It's posts like this (and your other one about DA) that really help combat the jargon and give newbie bloggers like me, a chance to grow our blogs.

  7. June 11, 2015 / 9:01 am

    Great post, and thanks for the inclusion in your feature lovely. Their statement was interesting – it's been mentioned in SEO/SEM circles that it seems as if they're changing the goalposts without any real explanation. Raising the bar is all well and good, but a statement beforehand explaining this would have saved much confusion.

  8. June 11, 2015 / 6:53 am

    Thank you so much for this mine went down yesterday and thought that was it my blog was rubbish, this has really helped thank you xx

  9. June 10, 2015 / 11:50 pm

    Thanks for writing this post. Mine also dropped (6 places) although usually it'd only drop 1 or 2 (or 5 in the massive large hit earlier this year before going up back to normal again). It's handy to remind everyone not to panic, because other than just carrying on as normal, there's not much else that can be done!